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	<title>Comments on: We Can Control the Medium: Radio&#8217;s Dying Gasps</title>
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	<link>http://acoatofredpaintinhell.wordpress.com/2007/12/11/we-can-control-the-medium-radios-dying-gasps/</link>
	<description>A series of successes earmarked by blistering failures...</description>
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		<title>By: shanejr</title>
		<link>http://acoatofredpaintinhell.wordpress.com/2007/12/11/we-can-control-the-medium-radios-dying-gasps/#comment-280</link>
		<dc:creator>shanejr</dc:creator>
		<pubDate>Thu, 20 Mar 2008 19:18:36 +0000</pubDate>
		<guid isPermaLink="false">http://acoatofredpaintinhell.wordpress.com/2007/12/11/we-can-control-the-medium-radios-dying-gasps/#comment-280</guid>
		<description>sorry. in all that hot air i forgot to answer the other part. &quot;we can control the medium&quot; in context means WE decide WHEN to tune out, buy an xm or sirius reciever, download a podcast, steal mp3&#039;s (by the way, 128 bit sucks, rip everything as 320, the quality is better, or just go buy something you love and take an active role in consuming it) tivo a bad episode of lost, download I Am Legend from a torrent, etc. its the best and worst lyric Tom ever wrote on an album i haven&#039;t listened to since it dropped.</description>
		<content:encoded><![CDATA[<p>sorry. in all that hot air i forgot to answer the other part. &#8220;we can control the medium&#8221; in context means WE decide WHEN to tune out, buy an xm or sirius reciever, download a podcast, steal mp3&#8217;s (by the way, 128 bit sucks, rip everything as 320, the quality is better, or just go buy something you love and take an active role in consuming it) tivo a bad episode of lost, download I Am Legend from a torrent, etc. its the best and worst lyric Tom ever wrote on an album i haven&#8217;t listened to since it dropped.</p>
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		<title>By: shanejr</title>
		<link>http://acoatofredpaintinhell.wordpress.com/2007/12/11/we-can-control-the-medium-radios-dying-gasps/#comment-279</link>
		<dc:creator>shanejr</dc:creator>
		<pubDate>Thu, 20 Mar 2008 19:11:13 +0000</pubDate>
		<guid isPermaLink="false">http://acoatofredpaintinhell.wordpress.com/2007/12/11/we-can-control-the-medium-radios-dying-gasps/#comment-279</guid>
		<description>I guess I’ll answer the last part first. Radio is irrelevant as an efficient marketing tool because it works in a pre-web business model—broad messaging for wide audience to sell products. This is also why radio works as an influencer on the publics taste in music. Like network television up until the cable boom of the 80’s, everyone could relate and buy into a brand like Ovaltine or Palmolive because those companies could capitalize on three channels of choice—like fishing with dynamite.  Cable increased the ‘choices’ a consumer could make when tuning in, just like the web and satellite has for ‘radio’ listeners. It began the popularization of niche marketing as the web has made it possible for hyper local/hyper niche marketing. 

However, as a medium I believe radio can influence a greater amount of casual listeners than a web based radio program mostly because people spend a greater deal of time in places they’d use a radio eg in traffic and as such brands can be assured their dynamite is still somewhat effective. 

On the other hand, web based radio and satellite can influence people to take an active part in music, i.e. purchasing records, going to shows, being part of a music community and so forth. Being in the industry and having your experience I’m sure you know the power of those local music radio formats like Indie 101, Tim Pyles, KCRW and John Peel (RIP). The power those jocks have is in their ability to filter out the shit and provide the public with quality music, not just some new band that is supposed to move units or are attached to a brand. 

I’d like to address something else. Looking back at this post, which has since turned into an essay over the period of 3 months, I’ve come to realize that sometimes shooting from the hip, like bloggers are known to do isn’t always in the interest of accuracy—and it should be. As a journalist I should know better. Knee jerk opinions are counterproductive to fully formed arguments. That’s why Drudge and Perez can make a living out of this and millions of other armchair pundits like me can’t. Tom was petulant from the stage and a prick in the interview but his band still got paid and to continue a façade that Against Me! has some sort of Fugazi-like ethics and doesn&#039;t like the industry is futile and insults his former fanbase and his potential fanbase. 

So now that you’ve had some time away from radio, what is next for you and your colleagues who have been so unceremoniously canned from San Diego’s “Cutting Edge of Rock?”</description>
		<content:encoded><![CDATA[<p>I guess I’ll answer the last part first. Radio is irrelevant as an efficient marketing tool because it works in a pre-web business model—broad messaging for wide audience to sell products. This is also why radio works as an influencer on the publics taste in music. Like network television up until the cable boom of the 80’s, everyone could relate and buy into a brand like Ovaltine or Palmolive because those companies could capitalize on three channels of choice—like fishing with dynamite.  Cable increased the ‘choices’ a consumer could make when tuning in, just like the web and satellite has for ‘radio’ listeners. It began the popularization of niche marketing as the web has made it possible for hyper local/hyper niche marketing. </p>
<p>However, as a medium I believe radio can influence a greater amount of casual listeners than a web based radio program mostly because people spend a greater deal of time in places they’d use a radio eg in traffic and as such brands can be assured their dynamite is still somewhat effective. </p>
<p>On the other hand, web based radio and satellite can influence people to take an active part in music, i.e. purchasing records, going to shows, being part of a music community and so forth. Being in the industry and having your experience I’m sure you know the power of those local music radio formats like Indie 101, Tim Pyles, KCRW and John Peel (RIP). The power those jocks have is in their ability to filter out the shit and provide the public with quality music, not just some new band that is supposed to move units or are attached to a brand. </p>
<p>I’d like to address something else. Looking back at this post, which has since turned into an essay over the period of 3 months, I’ve come to realize that sometimes shooting from the hip, like bloggers are known to do isn’t always in the interest of accuracy—and it should be. As a journalist I should know better. Knee jerk opinions are counterproductive to fully formed arguments. That’s why Drudge and Perez can make a living out of this and millions of other armchair pundits like me can’t. Tom was petulant from the stage and a prick in the interview but his band still got paid and to continue a façade that Against Me! has some sort of Fugazi-like ethics and doesn&#8217;t like the industry is futile and insults his former fanbase and his potential fanbase. </p>
<p>So now that you’ve had some time away from radio, what is next for you and your colleagues who have been so unceremoniously canned from San Diego’s “Cutting Edge of Rock?”</p>
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		<title>By: kallao</title>
		<link>http://acoatofredpaintinhell.wordpress.com/2007/12/11/we-can-control-the-medium-radios-dying-gasps/#comment-278</link>
		<dc:creator>kallao</dc:creator>
		<pubDate>Thu, 20 Mar 2008 02:39:09 +0000</pubDate>
		<guid isPermaLink="false">http://acoatofredpaintinhell.wordpress.com/2007/12/11/we-can-control-the-medium-radios-dying-gasps/#comment-278</guid>
		<description>(just saw this…hope it’s not in poor form this late)

Tom was a remarkably articulate and intelligent interview when I dealt with him the year previous.  This time however, we met with them 15 minutes after they found out the Marines were involved in the toy drive. Needless to say, they had no interest in playing nice which is their choice as musicians.

You may have seen the bands actions as appropriate. It sounded horrible, which is why I enjoyed it so much. It was real, it was completely jarring (you know, the types of things on radio that don&#039;t happen) And where you saw Tom Gabel making us look foolish, the majority of the listeners heard an arrogant and combative interviewee who sounded like he could care less about playing. To their customers. And yes, I said customers.

Was it insulting to Against Me! to ask softball questions regarding Butch Vig? Sure. But the fact remained that only a small percentage of 91x listeners knew much about against me! Save for thrash unreal. So yes, while boring as shit to the band to hear it for the seven millionth time...this is the first time someone who has never been to your website has. So if you&#039;re not about gathering new supporters, don&#039;t agree to do radio shows. 

If there weren&#039;t fans standing in front of the band I would have cut the interview two minutes in. It was obvious they didn&#039;t want to be there. 

I think your insight regarding radio is spot on however.  I will ask one question? Where do you stand? Towards the beginning of the article you seemed in favor of the outright condemnation of it (citing it&#039;s increasing irrelevance), but by the end you tell us &quot;we can control the medium.&quot; 

Which is it? I tend to think it&#039;s the former. Radio is finished.</description>
		<content:encoded><![CDATA[<p>(just saw this…hope it’s not in poor form this late)</p>
<p>Tom was a remarkably articulate and intelligent interview when I dealt with him the year previous.  This time however, we met with them 15 minutes after they found out the Marines were involved in the toy drive. Needless to say, they had no interest in playing nice which is their choice as musicians.</p>
<p>You may have seen the bands actions as appropriate. It sounded horrible, which is why I enjoyed it so much. It was real, it was completely jarring (you know, the types of things on radio that don&#8217;t happen) And where you saw Tom Gabel making us look foolish, the majority of the listeners heard an arrogant and combative interviewee who sounded like he could care less about playing. To their customers. And yes, I said customers.</p>
<p>Was it insulting to Against Me! to ask softball questions regarding Butch Vig? Sure. But the fact remained that only a small percentage of 91x listeners knew much about against me! Save for thrash unreal. So yes, while boring as shit to the band to hear it for the seven millionth time&#8230;this is the first time someone who has never been to your website has. So if you&#8217;re not about gathering new supporters, don&#8217;t agree to do radio shows. </p>
<p>If there weren&#8217;t fans standing in front of the band I would have cut the interview two minutes in. It was obvious they didn&#8217;t want to be there. </p>
<p>I think your insight regarding radio is spot on however.  I will ask one question? Where do you stand? Towards the beginning of the article you seemed in favor of the outright condemnation of it (citing it&#8217;s increasing irrelevance), but by the end you tell us &#8220;we can control the medium.&#8221; </p>
<p>Which is it? I tend to think it&#8217;s the former. Radio is finished.</p>
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		<title>By: shanejr</title>
		<link>http://acoatofredpaintinhell.wordpress.com/2007/12/11/we-can-control-the-medium-radios-dying-gasps/#comment-247</link>
		<dc:creator>shanejr</dc:creator>
		<pubDate>Fri, 01 Feb 2008 15:57:08 +0000</pubDate>
		<guid isPermaLink="false">http://acoatofredpaintinhell.wordpress.com/2007/12/11/we-can-control-the-medium-radios-dying-gasps/#comment-247</guid>
		<description>which is laudable and the point of the post is that suits run radio instead of people that really care about music.  i like kallao and don&#039;t doubt his experience but he still got pushed under the bus  and his knowledge in music didn&#039;t translate in this particular  incident.</description>
		<content:encoded><![CDATA[<p>which is laudable and the point of the post is that suits run radio instead of people that really care about music.  i like kallao and don&#8217;t doubt his experience but he still got pushed under the bus  and his knowledge in music didn&#8217;t translate in this particular  incident.</p>
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		<title>By: M.A</title>
		<link>http://acoatofredpaintinhell.wordpress.com/2007/12/11/we-can-control-the-medium-radios-dying-gasps/#comment-246</link>
		<dc:creator>M.A</dc:creator>
		<pubDate>Fri, 01 Feb 2008 02:19:48 +0000</pubDate>
		<guid isPermaLink="false">http://acoatofredpaintinhell.wordpress.com/2007/12/11/we-can-control-the-medium-radios-dying-gasps/#comment-246</guid>
		<description>In defense of Kallao he knows more about music then most people know about themselves, He worked from the bottom up.

Keep in mind management Doesn&#039;t like free speech and most bands aren&#039;t worth the image printed on them .</description>
		<content:encoded><![CDATA[<p>In defense of Kallao he knows more about music then most people know about themselves, He worked from the bottom up.</p>
<p>Keep in mind management Doesn&#8217;t like free speech and most bands aren&#8217;t worth the image printed on them .</p>
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